Why Athletes Struggle with Time Management (And What to Do About It)

If you're an athlete with a job, a family, or a side hustle (or maybe all three), you’ve probably had this thought more times than you’d care to admit:

“I want to train, but I just don’t have the time.”

And hey—you're not alone. You’ve got the drive, the goals, maybe even a plan in TrainingPeaks… but no matter how hard you try, it feels like you’re constantly playing catch-up. Training becomes something you squeeze in—or skip—and the guilt piles on either way.

At BLOC, we’ve seen this struggle time and time again. That’s why we offer more than just training plans. We offer life coaching—because sometimes it’s not your fitness holding you back, it’s your life.

 

The Real Reason Time Feels So Tight

The truth is, it’s not really about time. It’s about energy, clarity, and boundaries.

You’re making hundreds of decisions a day—what to cook, who needs what, when to respond to emails, where the kids' trainers are, how to handle that tricky work meeting—and then, somehow, you’re supposed to find the mental and physical space to go out and execute a tempo run?

That’s not a time management issue. That’s decision fatigue.
And when your head’s full, training drops to the bottom of the list—even though it’s the one thing that makes you feel like you again.

 

The Time Management Trap for Self-Coached Athletes

Most athletes we work with aren’t lazy or unmotivated. They’re highly capable. Often, they’re perfectionists. But without the right support in place, they end up trying to juggle everything solo. They plan to train at 6am… until the toddler was up at 3. They move their ride to lunchtime… but end up in back-to-back meetings. They aim for an evening session… but crash on the sofa instead.

Sound familiar?

Then what happens? The inner critic shows up. You feel guilty for skipping training. You feel resentful for wanting training when everyone else seems to need something from you. You start wondering if you’ve lost your edge, your fire, your athlete identity.

This is where life coaching steps in.

 

How Life Coaching Helps You Take Back Control

Through regular life coaching calls, we create space to pause. To breathe. To check in with what’s really going on behind the scenes.

You start to notice what’s draining your energy—and how to protect it. We look at your calendar together and build your training into your life, rather than trying to force it into tiny leftover gaps. We make a plan that’s flexible, realistic, and designed around your actual day—not your ideal one.

And perhaps most importantly, we tackle that guilt and pressure. Because being an athlete and being a parent or business owner or partner aren’t mutually exclusive. But they do need boundaries. They need communication. And they need a routine that supports you, not just everyone else.

 

You’re Allowed to Ask for Help

There’s this weird badge of honour in endurance sport about going it alone. Self-coached. Self-motivated. Self-made. But behind the scenes? Most athletes are tired. Not just physically, but mentally.

And they don’t need another training plan.
They need a coach to talk to. Someone who gets it. Someone who can help you move through the overwhelm and back into action.

That’s what we offer at BLOC. Alongside your physical training, you can work 1:1 with Gemma—a qualified Life Coach, NLP Practitioner and Business Mentor who’s also a mum, a business owner, and a competitive triathlete. She gets the juggle. And she’s here to help you manage it with more clarity, confidence, and headspace.

You can choose one-off, weekly, bi-weekly, or monthly sessions depending on what you need. No fluff—just honest support, focused coaching, and real conversations that help you show up for your goals and your life.

 

So, What Now?

If you’ve been struggling to find time, if training keeps slipping through the cracks, if your calendar feels like it owns you instead of the other way around—this is your sign to stop doing it alone.

Let’s make training feel doable again. Let’s rebuild your routine with purpose. Let’s get you back to feeling strong, focused, and on your game—on and off the bike.

📞 Ready to chat? Message us today to book your first coaching call with Gemma. You don’t need more time—you just need the right support.

 

 

As always, if you're unsure about anything, reach out to your coach—we're here to help you every step of the way.

If you are not a BLOC coached athlete but would like to be, book in for a FREE call to chat more about how we can work together.

Alternatively, join our Community Membership plan and race for the team while taking full advantage of the supportive community and friendships (and you get to wear our awesome team kit too!)