You’ve got the motivation.
You’ve got the gear.
You’ve even downloaded the training plan.
So why are you still feeling stuck, overwhelmed, or spinning your wheels?
If you’re trying to self-coach your training and juggle a busy life, you’re not just managing a plan—you’re managing stress, expectations, time, guilt, energy levels, and often, a family too.
That’s why at BLOC, we offer something more than just sport coaching.
We offer life coaching support—and for many athletes, it’s the missing piece.
🧠 Athletic Performance Starts in the Mind
Endurance training isn’t just physical. It’s a mental game—especially when you’re:
- Balancing work, family and training
- Juggling early mornings and late-night parenting
- Holding big goals but constantly questioning if you’re doing enough
- Feeling guilty for prioritising training… or for skipping it
This is where life coaching becomes more than “nice to have.”
It becomes essential support.
🧩 What Does a Life Coach Do for Athletes?
Life coaching helps you:
- Clear mental clutter so you can train with focus
- Make empowered decisions about how to spend your time and energy
- Build routines that work for your lifestyle
- Stay motivated even when you feel pulled in every direction
- Process pressure and self-doubt in a constructive way
- Talk things out when life feels heavy, rushed, or overwhelming
Because let’s be honest—sometimes it’s not the intervals that break you.
It’s the emotional load, the expectations, the inner voice saying “you should be doing more.”
💬 Real Talk: You Don’t Have to Do This Alone
Most self-coached athletes are brilliant at planning.
But who do you talk to when:
- You’re doubting your progress?
- You’ve lost your mojo and need to get back on track?
- You need to realign your training with your values, time, and life?
- You want to achieve something big but can’t figure out where to start or what to aim for?
That’s what we’re here for.
You don’t need to wait for burnout to seek support.
👋 Meet Gemma: Coach, Mentor, Athlete, Mum
Our life coaching offer is led by Gemma Dobson, our Triathlon Coach but also and most importantly for you, a qualified Life Coach, NLP Practitioner and Business Mentor—with years of experience coaching athletes and ambitious individuals through life’s many hats.
Gemma gets it—she’s been the athlete, the mum, the overwhelmed entrepreneur.
She’s also a British Age Group Triathlete, so she knows the mental game that endurance sport demands. She’s also experienced the burn out, the overwhelm, self-doubt and imposter syndrome and worked through it.
You’ll have the chance to work with her on:
- Weekly, bi-weekly or monthly 1:1 calls
- Goal setting and mindset work
- Emotional resilience and balance
- Accountability and time prioritisation
- Rebuilding confidence when life knocks you off track
This Isn’t Therapy—It’s Forward-Focused Coaching
Life coaching is about where you are now and where you want to go next.
It’s a space to talk, plan, reset and re-energise.
It’s about making sure your training fits into your life, not the other way around.
And if you’re serious about your goals—whether that’s a race, a PB, or simply showing up consistently—this kind of support can make the difference between burnout and breakthrough.
You don’t need to figure it all out on your own.
Your time, your energy, your goals—they deserve more than hustle and guilt.
Life coaching for athletes isn’t a luxury.
It’s a game-changing layer of support for people who want to train hard and live well.
Want to book your first call with Gemma?
Message us today to set up weekly, bi-weekly or monthly support.
Let’s clear the chaos and help you show up as the athlete and human you want to be.
As always, if you're unsure about anything, reach out to your coach—we're here to help you every step of the way.
If you are not a BLOC coached athlete but would like to be, book in for a FREE call to chat more about how we can work together.
Alternatively, join our Community Membership plan and race for the team while taking full advantage of the supportive community and friendships (and you get to wear our awesome team kit too!)